Calhoun: Wake-Up Call

Tiger Woods, saved by Chipotle?

"Is Tiger out of the Woods?" asks the headline of the March 5 Entertainment Weekly story (which is only in print, not on-line) that deals with whether the adulterous athlete's public apology will help repair his image. Among those interviewed is CNBC sports/business reporter Darren Rovell, who offers this:

"The best thing to happen to Tiger is if TMZ and RadarOnline and the National Enquirer follow his family and take genuine pictures of them spending time together. Tiger with his two kids and Elin at Chipotle. People need to see that."

If Woods wants to follow Rovell's advice, he should head straight for the original Chipotle at 1644 East Evans Avenue -- but call us first. We need to see that!

After all, if that Chipotle outlet is just half as kind to Woods as it's been to Steve Ells, founder of Chipotle, which now has a gazillion stores (and a hundred times that many fans), the golfer's reputation should rebound in no time.

And as thanks for Woods's patronage, Ells can rename the Chipotle bowl the "Bowl in One."

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Patricia Calhoun co-founded Westword in 1977; she’s been the editor ever since. She’s a regular on the weekly CPT12 roundtable Colorado Inside Out, played a real journalist in John Sayles’s Silver City, once interviewed President Bill Clinton while wearing flip-flops, and has been honored with numerous national awards for her columns and feature-writing.
Contact: Patricia Calhoun