Word of Mouth

Wed Alert: Marketing Genius

A drunk dialer sent us this coaster she discovered at My Brother's Bar during some early Fourth of July celebrating. It comes complete with ring sizes -- and the number for Hyde Park Jewelers. Genius marketing -- even if she only got a coaster, and not a ring. Unless you count the phone call the next day from the guy she met in the bar.

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Patricia Calhoun co-founded Westword in 1977; she’s been the editor ever since. She’s a regular on the weekly CPT12 roundtable Colorado Inside Out, played a real journalist in John Sayles’s Silver City, once interviewed President Bill Clinton while wearing flip-flops, and has been honored with numerous national awards for her columns and feature-writing.
Contact: Patricia Calhoun