4

What's in a Name: Wayback Burgers or the Way Back?

^
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Delaware-based Jake's Hamburgers has changed its name twice in its 25-year history; once in 2010 to Jake's Wayback Burgers and again in 2014 to simply Wayback Burgers. Along the way, the eatery has expanded from a single burger shack to a chain with more than 100 locations — including a couple in Argentina and Saudi Arabia. Now Wayback Burgers is poised to enter the Denver burger fray, with a franchise slated for a summer opening at 5098 South Federal Boulevard.

But there's another establishment with a similar name that's supposed to open even sooner: The Way Back is slated to open this spring on West 38th Avenue, in the former home of the Bark Bar. This Way Back will be a cocktail bar and restaurant from Chad Michael George, who has built a reputation for slinging drinks at Williams & Graham, and his partners Kade Gianinetti and Jared Schwartz, who have both done time at Linger and have recently ferried a couple of food trucks — American Grind and State Fare — across the Denver street-food scene.

While there's a world of difference between a national burger chain notorious for its "triple-triple" (a nine-patty cheeseburger) and a locally owned craft-cocktail eatery, things have a way of going sideways quickly when it comes to names — just look at the recent fracas between Boulder-based The Kitchen and The Kitchen by Wolfgang Puck. We're also waiting for the dust to settle to see if any blows have fallen between Lakewood sports bar the Rusty Bucket Bar and Grill and Ohio interloper Rusty Bucket Restaurant and Tavern, which plans to set up shop in Lower Highland.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.