The Street Team will be running a booth at the Urban Assault Ride. Will will be photographing the shenanigans and awarding swag! The Urban Assault Ride is the biggest Bicycle Obstacle Event series in the nation! Here's how it works: You and your teammate will set out on a city-wide quest for 'checkpoints' on your favorite two-wheeled steeds. At each checkpoint, you'll drop your bikes and complete a funky/adventurous obstacle course, then remount your bikes and hit the streets for more.
The goal is to complete all the checkpoints in the shortest amount of time. You choose your own route and checkpoint order. This means that the most clever are often the victors. Of course, it may also help if you can pull a mean big-wheel powerslide and fly across an inflatable slip-n-slide.
After your pedal-powered adventure, your team will cross the finish line and enter a massive celebration of New Belgium Brewing Co's whimsical ways, bikes, and big wheels. The after party is just as much fun as the ride itself, thanks to the craziest raffle prize contest you'll ever experience. More info an event registration here.