In 2017, Tory Johnson and Rose Kalasz opened Awakening in RiNo, with the goal of inspiring sex positivity and selling non-toxic, eco-friendly sex toys. Since then, they've opened a second location on Broadway, and have earned a reputation as a safe, gender-inclusive business that empowers people to not only have better orgasms, but better conversations about their sexuality. The shop researches all the items it sells to make sure they are safe for the body and the earth, and the employees behind the counter know what they're talking about. Stop blushing and go discover yourself.