Profiles

Lucero's Ben Nichols: "If We Want to Pay the Bills, We Have to Get Out on the Road"

Imagine that you're in a band going out on your first major tour. At most of the stops outside of your hometown, away from your friends, there are ten to twelve people watching your set. But at one show, 200 kids are packed into the venue, actually waiting to see you play.

This is what happened to Lucero when they first came to Denver to play Double Entendre records in 2001. Paul Kane, the owner of the small, independent shop (which closed in 2005), had been ordering as many copies of Lucero's debut album, The Attic Tapes, that he could get his hands on. After playing the collection of twangy, woeful alt-country tracks in the store, music fans in Denver caught on to Lucero and those copies began selling.

See also: Denver Rock Atlas: Double Entendre

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Ian Gassman
Contact: Ian Gassman