Music Festivals

SXSW is still worth it for up-and-coming bands, but not for the reasons you'd think

Editor's note: As she has in years past, Kalyn Heffernan from Wheelchair Sports Camp will be sending us dispatches from the band's trip to Austin for SXSW.

An Austin blog asked me to, "describe SXSW in 15 seconds." I did it with only two words: shit show. But that's not the big question, the one that kicks on my door every year. "Is SXSW worth it for up-and-coming bands?"

The biggest blow of going to SXSW is that no one makes money doing it. Well, probably the city of Austin and a small handful of bonafide hustlers. For us, the goal is just to break even. Which is much easier said than done.

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Kalyn Heffernan