An Austin blog asked me to, "describe SXSW in 15 seconds." I did it with only two words: shit show. But that's not the big question, the one that kicks on my door every year. "Is SXSW worth it for up-and-coming bands?"
The biggest blow of going to SXSW is that no one makes money doing it. Well, probably the city of Austin and a small handful of bonafide hustlers. For us, the goal is just to break even. Which is much easier said than done.