4
| Media |

Denver Post lures subscribers with reminder of paper they can no longer read

^
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

When the owners of the the Rocky Mountain News revealed that the tabloid would close in late February, Dean Singleton, the Denver Post's publisher and head of MediaNews Group, announced that he hoped to cajole 80 percent of Rocky subscribers to sign up with his paper -- a number that would be historically unprecedented, as noted in this sidebar to the December feature article "The Rocky Mountain News is Going Down."

In an effort to accomplish that goal, the folks at the Post have come up with a subscription offer meant to appeal to Rocky fans -- although it's as likely to piss them off as warm their cockles. As you can see by the coupon above, locals who subscribe to the Post will receive a "FREE POSTER!" of the Rocky's front page on February 27, its final edition. In other words, get a memento of the paper you can't get when you pay for the only one left.

How's the deal going over? Well, one person who contacted me after receiving the offer in the mail earlier this week described his feelings in three words: "Jesus. Fucking. Christ." Nice poster, though.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.