In a January blog, Indie 101.5 personality and music director John 'Whip" Wilbur announced his battle to save his low-rated station, which recently collected two Westword Best of Denver blurbs -- Best Commercial Radio Station and Best DJ. "It's the fight of a lifetime," he said at the time. "It's us against the world. And I think our owners are going to be stunned by the amazing groundswell of listeners who are tuning in."
Unfortunately, that flood has been more like a trickle, and rumors are circulating that Max Media of Denver, which has been pouring big money into Hot 107.1, Indie's sister station, is about to order a format flip. Against that backdrop, Whip made an on-air pitch this morning, asking for more advertisers to shop their wares on Indie if they want the station as presently constituted to stick around.
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Wilbur confirms the gist of his appeal but declines to elaborate, letting his comments speak for themselves. Clearly, though, it's a critical time for Indie 101.5. The future of its innovative but risky approach hangs in the balance.