Welcome to Colorful Colorado! On today, Colorado Tourism Day, let's revisit some of the greatest hits -- and far greater misses -- of the state's tourism efforts. Currently, the marketing theme at www.colorado.com promises that "A world of scenic wonder awaits, in a Land Called Colorado."
So, by the way, does a hellish site glitch that had my browser stuck in an eternal roll-over.
"A Land Called Colorado" replaced the Joan Rivers-ish "Let's Talk Colorado" campaign, complete with an embarrassing (and misspelled) lexicon of Colorado terminology and a description of Rocky Mountain oysters that would turn a grammarian's stomach.
Earlier, there was "Colorado, Above All," which had a disconcerting ring of that Hitler-era "Über Alles."
Before that, in honor of East High alum Judy Collins, wistful would-be visitors were urged to hum along with "I Guess I'd Rather Be in Colorado."
We don't know what lawmakers will be singing when they gather at the State Capitol at 9 a.m. today, except perhaps "Brother, Can You Spare a Dime?," since the tourism budget is in an eternal state of danger and already had $5 million hacked back by former Governor Bill Ritter. But that was before new Governor John Hickenlooper had the smarts to install longtime lawmaker Al White, a Republican, as the director of the Colorado Tourism Office, which should stave off further hacking.
And while it might not have added up to $5 million, Hickenlooper got a mountain of free publicity for the state just through the New York Times Magazine profile published two days before his inauguration, which makes Colorado look as colorful as it gets -- even if the profile was ostensibly about a pale, lanky, former beer-peddler of a politician.
Colorful Colorado: As long as the state lives up to that description, it's all the slogan we need.
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.