The name "Commerce City" may not be the most marketable. Still, two years ago residents voted two-to-one to keep the business-boosterish name.
But that doesn't mean Commerce City can't work on its tarnished image -- and, in fact, it's paying a consultant $80,000 to help bring high-end projects to the city and shine up Commerce City in the process.
First challenge: dealing with yesterday's low-down murder of Dung Viet Le, owner of Dollar Value Plus, at his store at 5765 East 63rd Place in Commerce City.
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That's no way to do business. Lots of luck, City of Commerce.