| Media |

Zoo who? The Denver Zoo's new "mystery" billboard campaign

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Kudos to the folks at Denver Egotist for first noticing this billboard-size blunder: Two billboards have gone up, one at Cherokee Street and Alameda Avenue and one at West Custer Place between Lipan and Jason streets, emblazoned with Denver Zoo's manipulative ad slogan "Every time you visit you help animals.". But the signs are missing a key ingredient: a zoo logo or anything else that would suggest what the ads are actually advertising.

Whoops. So now passersby are left with an impassioned desire to help animals but no idea how to do so. What, exactly, should they visit? A 7-11? A race track? A Furries convention? Maybe the billboard is one of those "teaser" ads in which eventually the correct place to visit will be revealed -- the Denver Zoo! On second thought, it's probably just a major screw-up.

Or it could be that the zoo is in such bad shape financially that they didn't have enough dough to finish the ads. In that case, maybe the billboards should be reworked: "Every time you visit you help zoo marketers"

That should surely inspire some impassioned zoo visitors.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.