Wendy White, marketing specialist for the ag department, has been with Colorado Proud from the beginning. “I don’t know where the time went,” she says. “We’ve seen such a shift. When Colorado Proud started, I was knocking on doors and encouraging them to participate...we were local before it was hip to be local.” Now, though, it’s not only hip, but consumers are increasingly interested in knowing more about the products they’re buying and the practices of the ranches and farms that produce them.
New businesses are jumping in all the time, too. “We’ve seen a lot of growth in microgreens,” says White. “Lavender we’re really starting to see blossom — pun intended. Hops and hemp, too. Even manufactured food products such as salsas and sauces.”
“Colorado Proud is a national leader in championing the diverse agricultural products grown, raised or processed in our state,” says new Commissioner of Agriculture Kate Greenberg, who lists three major goals for her department: supporting the next generation of farmers and ranchers; scaling up investment in high-value agriculture and diversifying market opportunities; and promising and incentivizing soil, water and climate stewardship.
But first, Greenberg will be touting Colorado Proud at a free bash at History Colorado Center, 1200 Broadway, on August 1. Greenberg will speak at about 10 a.m.; Colorado Proud will host a tent from 10 a.m. to 5 p.m. full of state-produced products and information about the agriculture industry.
It's part of an all-day celebration of Colorado's 143rd birthday; find out more at historycolorado.org.