Why Twitter? Turns out the fried chicken chain is capitalizing on social networking and expanding its audience at the same time. Because kids don't want to write statements anymore -- they just want to fire off short summaries of the moment to the universe.
So KFC is taking a flyer, looking for a tweet that's creative and articulate in explaining exactly why the student is deserving of the scholarship. Entrants should affix the appropriate hashtag, #KFCscholar.
Of the 75 scholarships that KFC gives away this year, this will be the only one based on a tweet.
The winner will be announced on December 1.