"We came up with the idea on a ski trip in Alaska, and one thing led to the next," says Scott Yeates, one of the three Colorado natives who own the venture; the others are Scott Burg and Mike Zakhem. "I like the craft side of the breweries, and this is similar, but with spirits."
"He flew out, we saw a Rockies Game, and decided it was a good fit," says Yeates, who felt he found a kindred spirit to make his spirits.
"I wanted to branch out and create my own spirit," says Coburn, who, though he admires and respects High West, got burned out making the same brown liquors every day. "I think a lot of big distilleries are stuck in tradition, but with micro-distilleries, you can really play with the [the spirits]."
Root Shoot Malting, run by Todd and Steve Olander of Olander Farms. There will also be a whiskey blend available, which uses two- to three-year-aged MGP rye as a base. Eventually the lineup will expand to rum and a gin that uses ingredients sourced from Denver Botanic Gardens.
For bottle design, each product's label is decorated with a spirit animal matched with a person, with back labels telling a story about the pair. The labels, designed by Moxie Sozo in Boulder, include "Chatter Wolf," matched with a lady desperado’s face on the vodka, and "Needle Pig," paired with a hairy trapper on the mountain gin.
Hopefully those steps will lead neighbors to the distillery, since the team chose the area because it's so walkable. Coburn and Yeates plan to be on hand to talk to guests and give tours, whether they walked over from nearby or are visiting from across town.
"We want to educate customers on the craft and be available to answer questions," says Coburn. "We are passionate, and we want others to catch that passion."
Vendome Copper & Brass Works in Louisville, Kentucky.
The food program will evolve with the venue, but Yeates says the idea is to serve ever-changing global street food inspired by Yeates's travels, including bites from South America and classic Chinese market grub.
"We have created something that embraces creativity and adventure," says Yeates. "It's our new mythology."
Update — August 22, 2018: Mythology Distillery was originally scheduled to open on August 24, but has changed the opening date to August 25.