As we reported in March, New Belgium Brewing has rolled out its second canned beer - Sunshine Wheat -- in Colorado only (the trucks hit the road on Friday on their way to liquor stores). But if sales are strong - as they were when the Fort Collins brewery introduced Fat Tire in a can last summer, then New Belgium could distribute Sunshine Wheat in more states as well.
"People have been asking for a more portable Sunshine Wheat for a while," New Belgium spokesman Bryan Simpson said in an e-mail, pointing out that cans are easier to carry and lighter than glass and can be more easily packed into a campground.
The move gives more credence to the growing popularity of canned craft beers - a trend that began in 2002 when the Oskar Blues Brewery in Lyons unveiled Dale's Pale Ale.
Stay tuned for a review in the next week or so...
- Local
- Community
- Journalism
Support the independent voice of Denver and help keep the future of Westword free.
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.
