Beer Man

Odell Changes Its RiNo Brewhouse Name to Reflect Five Points Neighborhood

Odell Brewing is now using Five Points in its name.
Odell Brewing is now using Five Points in its name. Odell Brewing
Odell Brewing has changed the name of its brewery and taproom at 2945 Larimer Street from RiNo Brewhouse to Five Points Brewhouse, a subtle but noteworthy nod to the somewhat recent realization by many businesses that the RiNo moniker — which refers to the River North Art District — has usurped the historic neighborhood name that the district overlaps.

"We have absolutely loved being a part of this community and getting to know our neighbors. In conversations we’ve had with these neighbors, we realized that by not using the Five Points name, we were participating in the diminishment of the Five Points neighborhood," the Fort Collins-based brewery wrote in a Facebook post last week. "We are proud to have our first Denver Brewhouse located in one of its oldest neighborhoods. We will continue to engage the Five Points community, create an inclusive space, and offer a guest experience that reflects the quality and intention we put into everything we do here at Odell Brewing.

"While we are still a proud member of the RiNo Art District," the brewery concluded, "our brewhouse is part of the Five Points neighborhood." Odell opened the brewhouse in 2018 as its first expansion in Denver. Last month, Odell opened a second Denver location in the Sloan's Lake neighborhood.

Odell Brewing opened its Five Points location in 2018. - WESTWORD
Odell Brewing opened its Five Points location in 2018.
Westword
In addition to a section of Five Points, parts of the Globeville, Cole and Elyria-Swansea neighborhoods are also included in RiNo, which has a similar purpose — to advocate for the arts and arts businesses — as other art districts in Denver, including the Art District on Santa Fe and the Tennyson Street Cultural District.


The naming issue, which weaves its way through everything from race and economic classes to history, development and gentrification, has simmered for more than a decade, but reached a boiling point in the past three years, even prompting a change.org petition last year dedicated to dumping RiNo altogether in an effort to "reclaim our spaces."

"Our decision to rename Odell Brewing Five Points wasn't driven by any one group in particular. It actually began as an internal suggestion," says Odell marketing director Alex Kayne. "We also noticed that our partners at the RiNo Art District had incorporated Five Points into their street signage. Over the years, we've had many conversations with local artists, regular customers and our neighbors about Five Points and the importance of its rich history as a Denver neighborhood. We were up front about how we were considering the change, and we were struck by the support we heard from folks in each conversation."
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Jonathan Shikes is a Denver native who writes about business and beer for Westword.
Contact: Jonathan Shikes