Audio By Carbonatix
Last week, I expressed my confusion regarding the Quiznos campaign for its new Toasty Torpedo. Although I still can’t get over the peculiar oven-man sexual chemistry, I suppose I can rest a little easier after this relatively ambiguous explanation for the ads from Rebecca Steinfort, chief marketing officer for Quiznos:
“Quiznos developed its Toasty Torpedoes ads to be consistent with
the Quiznos brand and to get people excited about the new line of
sandwiches. While some consumers may think the ads are edgy and
provocative, they’re well within the confines of the Quiznos brand
character.
Since Quiznos has a broad range of consumers that eat at its more
than 4,500 restaurants nationwide, we tailor our commercials to be
relevant and appeal to our diverse customers–all of whom are watching
different kinds of programming. The new ads are fun and entertaining,
and the edginess and innuendo of the ads are designed to get people
talking about the new Toasty Torpedoes, and that’s exactly what Quiznos
wants: people to talk and taste its new sandwiches.
Nevertheless, Quiznos remains committed to providing its
customers with high-quality ingredients at everyday lower prices, all
with excellent service. As such, we encourage consumers to give
feedback on the commercials to our corporate marketing department
through the website, www.quiznos.com.”
Damn the torpedoes, full speed ahead!
