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Reader: I'd rather see Chipotle succeed than another precious farm-to-table bistro

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Chipotle got its start in Denver, when founder Steve Ells opened the first Chipotle at 1644 Evans Avenue in July 1993. There are now 74 Chipotle locations in Colorado -- and another thousand around the globe -- and yesterday all of this state's stores introduced the first new protein in two decades, the vegan sofritas.

See also: Chipotle rolls out sofritas, a new (vegan!) protein, in all 74 stores today

The announcement was met with the usual quibbles about fast-casual food, as well as some comments about the hazards of soy. All of which prompted this from monopod:

Compared to most fast food or fast-casual food, Chipotle is the French Laundry. What other national chain uses high-quality meat that's grilled right in front of you, and can still sell you a ginormous burrito with it for $6? Personally, I'd rather see them succeed than yet another precious farm-to-table bistro that charges $18 for three bites of food.

Would you rather eat at Chipotle than at a farm-to-table bistro? And do you plan to try sofritas?


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