Did you think the hysteria over theopening of Dunkin' Donuts
in central Denver this summer was extreme? Then you weren't here two years ago, when thefirst Steak 'n Shake
-- slogan: "In Sight It Must Be Right" -- opened in metro Denver, to major burger-craving crowds. But the deal was shaky from the start: The franchisees who opened both that first location inCentennial
and one soon after inSheridan
wound up embroiled in legal action with the parent company, which accused them of not following the right Steak 'n Shake policy or serving the right Steak 'n Shake products. And after months oflegal wrangling
, the two locations closed in September. Now they're set to reopen on Monday, November 25 as company stores, owned by Biglari Holdings.See also: Behold! Denver's first Steak 'n Shake
Today Steak 'n Shake announced that both Colorado locations will celebrate their grand reopenings at 10 a.m. next Monday, complete with the Steak 'n Shake mascots, and will donate 10 percent of their first-week sales (or $10,000, whichever is higher) to the Mile High Chapter of the American Red Cross for regional flood relief efforts.
And that's not all: The first 100 customers to dine (eat-in, not drive-through) at each location on November 25 will receive free Steak 'n Shake for a year-- and all customers will get a deals coupon book. "Denver residents can now experience the same great service, quality and value from Steak 'n Shake that we are committed to providing across the country," said Jim Flaniken, senior vice president of marketing, in the announcement released today. "We invest in the communities we serve, and are pleased to support the local Red Cross chapter by giving back to those affected by the recent flooding."
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Steak 'n Shake got its start in the Midwest in 1934; today the Indiana-based company has more than 500 restaurants across the country. Colorado's reopened locations will both be open 24 hours and provide the Steak 'n Shake deals that are standard at all locations (except, apparently, the Colorado locations run by those franchisees, who are still in litigation with the company). Special offerings include a $4 menu with twenty meals at at $3.99, half-price happy hour on all shakes and drinks weekdays from 2 to 4 p.m. and 2 to 4 a.m., a Kids Eat Free All Weekend promotion, and a full breakfast menu available from midnight to 11 a.m. daily.