Cafe Society

Taco Bell asks, "Would it kill you to say you're sorry?" after beef lawsuit is dropped

What can three or four million dollars buy you?

A summer home in the Hamptons, a small company or, if you're Taco Bell, sweet, meaty vindication.

The Alabama-based law firm that had filled a lawsuit against Taco Bell in January -- charging that the Mexican fast-food chain put too little beef in its tacos to call them beef -- has dropped its suit.

Taco Bell didn't take the Beasley Allen allegations quietly: The taco-slinger threatened to file its own countersuit and kicked off a media overreactive shit storm blitz, saying the accusations were wrong and that the company has always accurately listed the beef ingredients -- 88 percent beef, 12 percent secret recipe. Taco Bell says it dropped three or four million dollars on that response; in turn, the firm dropped its claim.

For its part, Beasley Allen claims it withdrew the suit after Taco Bell changed its marketing and product disclosure. But according to Taco Bell CEO Greg Creed, the company isn't doing anything differently.

And Taco Bell spent more cash to revel in what it sees as a victory: The company took out a full page ad in this morning's USA Today that says, "Would it kill you to say you're sorry?"

Follow @CafeWestword on Twitter

KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Laura Shunk was Westword's restaurant critic from 2010 to 2012; she's also been food editor at the Village Voice and a dining columnist in Beijing. Her toughest assignment had her drinking ten martinis and eating ten Caesar salads over the course of 48 hours. She still drinks martinis, but remains lukewarm on Caesar salads.
Contact: Laura Shunk

Latest Stories