Despite the lawsuit and counter-suit over allegations that Taco Bell's beef is really only 36 percent beef, the Mexican fast-food chain is feeling warm and toasty about its Facebook fans, so it's rewarding them. By giving away ten million free tacos.
"Throughout the beef class action lawsuit, the response and enthusiasm from our Facebook community has been overwhelmingly positive," said Greg Creed, Taco Bell's CEO, in a statement. "We found it only fitting to reward these 5.4 million fans and a friend with a free taco. It's our way of saying thanks for their loyalty and support."
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Taco Bell also ran a slew of full-page ads in response to the charges, claiming that the taco filling is actually 88 percent beef, while the rest of the filler is a blend of spices and water. And the company says it will continue to run similar
propaganda educational material until the lawsuit is over.
Whatever, free taco.