Despite the lawsuit and counter-suit over allegations that Taco Bell's beef is really only 36 percent beef, the Mexican fast-food chain is feeling warm and toasty about its Facebook fans, so it's rewarding them. By giving away ten million free tacos.
"Throughout the beef class action lawsuit, the response and enthusiasm from our Facebook community has been overwhelmingly positive," said Greg Creed, Taco Bell's CEO, in a statement. "We found it only fitting to reward these 5.4 million fans and a friend with a free taco. It's our way of saying thanks for their loyalty and support."
Taco Bell also ran a slew of full-page ads in response to the charges, claiming that the taco filling is actually 88 percent beef, while the rest of the filler is a blend of spices and water. And the company says it will continue to run similar
propaganda educational material until the lawsuit is over.
Whatever, free taco.
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.