Have you been searching high and low for a way to demonstrate your fondness for the Denver Nuggets and feed your sweet-tooth at the same time? In a word, "no." But now you can. The National Basketball Association and MyMMs.com, an M&Ms spinoff that allows folks to personalize their hard-coated candy fave "with your words, faces and colors," are introducing a series of NBA-themed munchables just in time for the playoffs -- and your Nugs are included. Granted, they're not cheap: A seven-ounce bag goes for $12.99, with a minimum order of three -- and five-pound bags cost (gasp) $140. But, on the plus side, these hoops-happy treats will help you put on just as much weight as beer without the nasty hangover.
Need more info? Click "Continue" to read a press release with more registered-trademark icons than any PR pitch in history. It'll melt in your mouth, not in your hands.
MY M&M'S® Teams Up with the NBA to Help Fans Cheer on Their Favorite Team
New MY TEAM® M&M'S® NBA Blends Guaranteed to Be a Slam Dunk
HACKETTSTOWN, N.J. (April 21, 2009) --- Mars Direct Inc., a division of Mars Snackfood US, announced today a new licensing relationship with the National Basketball Association to create MY TEAM® M&M'S® Brand Chocolate Candies. MY TEAM® M&M'S® Brand NBA Blends feature customized team logos and colors for all 30 NBA teams. The new NBA Blends can be purchased online at mymms.com/nba, as well as at the NBA Store in New York City, giving Hoop fans from coast-to-coast a fun and delicious way to support their favorite team.
"As the NBA Playoffs tip off, fans are looking for new, fun ways to show their team spirit," said Mars Direct Vice President and General Manager Jim Cass. "From the Lakers to the Celtics, and everywhere in between, MY TEAM® M&M'S® Brand NBA Blends is the perfect treat for parties or gifting a superfan."
"The NBA has some of the most passionate fans in the world and NBA branded M&M'S® is another way for our fans to show support for their favorite team," said NBA Global Merchandising Group Senior Vice President Vicky Picca.
Ordering MY TEAM M&M'S® Brand NBA Blends
MY TEAM® M&M'S® NBA Blends can be ordered online by visiting www.mymms.com/nba or by calling (888) 696-6788. They are available in special NBA-themed, 7-ounce bags (minimum order: 3 bags) for $12.99 per bag and in 5-pound bags priced at $140. Or give your favorite basketball fan a MY M&M'S® Classic Candy Dispenser featuring their favorite team's logo and three 7-ounce bags of their favorite team's blend, for $59.99.
About MY M&M'S®:
MY M&M'S® is the personalized brand extension of M&M'S® Chocolate Candies, which is owned by Mars, Incorporated, one of the world's leading food manufacturers. The personalized printing option officially launched in 2005, and MY M&M'S® Faces launched in summer of 2008. MY M&M'S® are available in 25 different colors. Twenty colors can be customized with Faces and personal messages in a variety of fonts. MY M&M'S® can be ordered online at www.mymms.com or by calling 888-696-6788. Favors are also available. Baseball and football fans can also support their favorite teams with MY TEAM® M&M'S® MLB and NFL Blends.
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