Beer hasn't always been delivered by truck. In the early 1900s, it took a horse and carriage to get Denver's suds from the brewery to the bar. Although the tradition died after prohibition, the Wynkoop Brewing Company plans to bring it back.
"I've got a horseman, two horses and an old-fashioned wagon - and clearance from the city," says Wynkoop marketing man Marty Jones. "Twice a month, we're going to pull the wagon up behind the Wynkoop and load it with kegs and cases and deliver it to our favorite downtown accounts. It's a cool, missing slice of the beer culture.
"Part of our message to people is that they are getting beer that is is very locally made," he adds. "So, we'll have a smaller carbon footprint, but a larger hoofprint."
We Believe Local Journalism is Critical to the Life of a City
Engaging with our readers is essential to Westword's mission. Make a financial contribution or sign up for a newsletter, and help us keep telling Denver's stories with no paywalls.
Support Our Journalism
Jones says the carriage is scheduled to make its first delivery around 5 or 6 p.m. on Friday, April 16. "Our first stop will be our sister restaurant the Wazee Supper Club and from there, we'll head east and roll it down the Sixteenth Street Mall."