Top ten new slogans for the National Pork Board

For more than two decades, the National Pork Board's slogan, "Pork: The Other White Meat," has attempted to convince us that swine, which, of course, is best known for BACON, is just as healthy -- bawk! -- as chicken. But pork consumption has hit a rump patch, while chicken parts are flying out the coop -- and inexplicably, the pork board now wants to unwhiten the pink pig by dropping its 23-year-old catchphrase.

"One not surprising finding is that The Other White Meat is certainly well-known. But we have also found that it is so familiar that it blends into the background. It's not motivating our customers to buy more pork," says Ceci Snyder, the Pork Checkoff's vice president of domestic marketing.

Question is, what should the board's new slogan be? Here are our top ten suggestions:

Pork: It's what's for breakfast
Put a Pork in it
PETA:Pigs for the Ethical Treatment of Apples
Additional Porking in the rear
Love the pig you're with
If you are what you eat, I'm bacon
Pork: This little piggy went to market
Forget swine flu; you'll have swine fever
Pork: It's the squeal thing
Pork: Banned in the Bible, better on your plate

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >