Top ten new slogans for the National Pork Board

For more than two decades, the National Pork Board's slogan, "Pork: The Other White Meat," has attempted to convince us that swine, which, of course, is best known for BACON, is just as healthy -- bawk! -- as chicken. But pork consumption has hit a rump patch, while chicken parts...

By Lori Midson

July 13, 2010

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For more than two decades, the National Pork Board's slogan, "Pork: The Other White Meat," has attempted to convince us that swine, which, of course, is best known for BACON, is just as healthy -- bawk! -- as chicken. But pork consumption has hit a rump patch, while chicken parts are flying out the coop -- and inexplicably, the pork board now wants to unwhiten the pink pig by dropping its 23-year-old catchphrase.

"One not surprising finding is that The Other White Meat is certainly well-known. But we have also found that it is so familiar that it blends into the background. It's not motivating our customers to buy more pork," says Ceci Snyder, the Pork Checkoff's vice president of domestic marketing.

Question is, what should the board's new slogan be? Here are our top ten suggestions:

Pork: It's what's for breakfast

Put a Pork in it

PETA:Pigs for the Ethical Treatment of Apples

Additional Porking in the rear

Love the pig you're with

If you are what you eat, I'm bacon

Pork: This little piggy went to market

Forget swine flu; you'll have swine fever

Pork: It's the squeal thing

Pork: Banned in the Bible, better on your plate

Lori Midson

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