"One not surprising finding is that The Other White Meat is certainly well-known. But we have also found that it is so familiar that it blends into the background. It's not motivating our customers to buy more pork," says Ceci Snyder, the Pork Checkoff's vice president of domestic marketing.
Question is, what should the board's new slogan be? Here are our top ten suggestions:
Pork: It's what's for breakfast
Put a Pork in it
PETA:Pigs for the Ethical Treatment of Apples
Additional Porking in the rear
Love the pig you're with
If you are what you eat, I'm bacon
Pork: This little piggy went to market
Forget swine flu; you'll have swine fever
Pork: It's the squeal thing
Pork: Banned in the Bible, better on your plate