Boobies Rock! breast cancer fundraiser a scam, says Colorado attorney general

"Boobies Rock!" sent hot girls into bars wearing T-shirts emblazoned with the company's name -- and they told customers to whom they sold branded merchandise that the money they collected would go toward fighting breast cancer.

But while a smell percentage of it did, the majority appears to have enriched Castle Rock's Adam Shyrock, who's now the target of a consumer protection lawsuit filed by Colorado's attorney general. Photos, videos, documents and details below.

These days, websites such as have vanished, but a few remnants of the company remain, including a blog that boasts, "Boobies Rock! is a creative blend of music, sports, fashion and pop culture. Established in September of 2010, Boobies Rock! has quickly grown to become one of the leading advocates for the awareness of breast cancer across the U.S. Our mission is simple; to create awareness through fun, fashionable and humorous clothing and accessories. Keep checking back for fun news, pictures, and more!!"

Also lingering is a Twitter account -- and although the links to the "Boobies Rock!" Facebook page are dead, some pitches linger, including this one:

According to a 9News report from last November, most of the young women who accepted offers like this one in Colorado and beyond thought they were working for an outfit with a big charity component -- and most customers undoubtedly did as well, due to a strategy portrayed in the AG's lawsuit as purposefully misleading. Here's an excerpt:

Shyrock and his employees instructed promotion models to approach potential customers and represent that they were "taking donations" rather than selling merchandise. The models were further instructed to refer to BR as a "charitable company" and to only disclose that BR was a for-profit entity if asked.

Shyrock told models to tell customers that a percentage of the BR's net proceeds would go to charity. Some models report that they were told to say anywhere from 40 percent to 80-90 percent of BR revenue went to charity, others were told to be vague about the amount of money going to charity.

Some people apparently were so convinced that Boobies Rock! was a charity that they offered cash donations rather than buying items. These gifts were gladly accepted and combined with other funds, the lawsuit maintains. Likewise, managers at assorted bars invaded by Boobies Rock! crews were allegedly told that employees were "taking contributions for breast cancer-related causes."

How much was collected?

Continue for more about "Boobies Rock!," including photos, videos and documents.
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Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
Contact: Michael Roberts

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