The contest worked like a raffle: An entry was $10, and the more you donated, the more entries you got. Higher levels of donations also came with cool Star Wars merchandise, from T-shirts and posters to limited edition figurines and rare collectibles. Donors were treated to electronic Star Wars badges e-mailed to them each week and videos from JJ Abrams with teasers from the Star Wars film set. Throughout the contest, fans could continue to donate and improve their chances of winning smaller prizes, including a mystery crate from inside the Lucasfilm vault and a private hometown screening of Episode VII for the fan and twenty friends before the movie hits theaters in December 2015.
The ultimate prize, of course, was a chance to be in Episode VII -- and D. C. Barns won. On August 11, the Star Wars team surprised the lucky fan with the news during a video interview. Asked for his favorite Star Wars moment, the excited Barns replied, "To answer your question, this is probably my favorite!"
The contest raised more than $5 million for UNICEF Innovation Labs. Here's the interview with Barns: