Formerly the Milwaukee Brewery when it was owned by a man named Max Melshimer, the building went through a number of additions to become what it is now. Melshimer brewed and bottled beer in the Milwaukee Brewery on a $250,000 loan he had received from John Good to buy the place; Good was the owner of the Rocky Mountain Brewery, the first brewery in Colorado. Melshimer turned it into a sophisticated operation, adding buildings and using them to brew and bottle beer. But by 1900, Melshimer found that he meet the terms of the loan, and Good foreclosed on him. Good took over and named it "Tivoli" after the Tivoli Gardens amusement park in Denmark. He merged it with another company to create the Tivoli-Union Brewery Company.
The company remained in the Good family until 1965, when Loraine Good -- the wife of the second John Good -- died. It was then sold to two brothers, Carl and Joseph Occhiatio, who launched Denver Beer as their inaugural product, distributed in bottles and cans printed with the iconic Rocky Mountain skyline. This bottle and case come from that run.
The company suffered a strike in 1966 over wage disputes; the business took a major hit, and they shut down in 1969. The Tivoli, of course, is still standing, though nothing is brewed there anymore -- and Denver, with its myriad breweries, still carries the torch.