See Also: - MHM Gear wins second annual Something Independent Entrepreneur Award - Experts agree: Made-in-Colorado snowboards are the best - Folsom Custom Skis, RMU, Icelantic dominate Freeskier Top 10 "Microbrew" list"You have to send product samples out to Germany and the jury spends a whole day looking at products and voting, so we sent out our Salute pack since it's gotten quite a bit of attention here in the U.S.," says Jeff Popp, MHM's founder, president and product-development manager. "Two years ago we placed second in the public votes but didn't make it past the jury selection to become a finalist, and we'd gotten a sense that there was a bias towards European companies so we'd kind of written it off; we were surprised to get an e-mail the other day telling us we were finalists. As far as we know, we're the only American brand in the mix this year."
As one of the perks of being selected, MHM will get a free booth at the trade show in a special section dedicated to the BrandNew Awards finalists.
"The biggest advantage to this award is a stream-lined easy entrance into the European market," Popp says. "Because of all the recognition and publicity we'll get when we go to Munich, we'll be on the radar of all the media and dealers and distributors in Europe when we go out there. We probably never would have gone out to ISPO as a small brand otherwise, but it's a pretty great opportunity to show off our packs to the rest of the world."
Want to support MHM closer to home while also taking care of the hardy adventurers on your holiday shopping list? Popp says MHM's packs and accessories are available at the I Heart Denver Store at Denver Pavilions, 123Mountain in Lakewood, and Neptune Mountaineering and Moosejaw Mountaineering in Boulder.
Our favorites, after checking out the full line at the Something Independent Awards, were the Salute 34, the PowderKeg 32 backcountry snow pack, and the Colfax "urbaneering" convertible messenger bag/backpack. The full line is available online at MHMGear.com.