We first spotted Skilogik at the SIA Snow Show in January
, where its burnished wooden planks stuck out in the forest of bright technical fabric and fiberglass boards. Led by Coloradan David Mazzarella, the company makes skis that double as works of art, hand-tooled with designs ranging from mountain landscapes to Grateful Dead skeletons with mother-of-pearl detailing. Beyond being eye candy, its products, which range from heavily-rockered powder models like the Rock Star to racers like Occam's Razor, have won honors from magazines like Freeskier
Originally founded in Breckenridge, Skilogik has since moved its production facilities to China's Hainan Island, following the lead of major industry players like K2 and Dynastar, which headed east to cut labor costs. Mazzarella, however, went a step further and offshored himself, too, relocating his family to the coastal city of Sanya in 2007 so he could build his own factory and supervise production in person.
See also: SIA Snow Show 2014 at the Colorado Convention Center