To the winner of the competition, Primrose will award $5,000 and donate $30,000 to the nearest Children's Miracle Network hospital; in Denver, that would be Children's Hospital at Anschutz Medical Campus. The two runners up also get smaller amounts of money and a donation to their respective CMN hospitals, but this is America, and second place is for first losers.
Luckily for everyone, you can do your part, watch the video (which is awesome) here and vote for the Gumz family, which is at the time of this writing in third place among the finalists. Let's make this happen, Denver.
In the meantime, here's a related video involving boys making up dances about frogs.