Though the details are unknown, we can make several educated guesses as to what might have happened. One: Wales bought advertising space from 4chan to advertise that he doesn't want to advertise. The campaign, by the way, proved predictably ineffective; /b/, 4chan's notorious "random" board, was rife all morning with various insults and bitching directed at Wales. That, after all, is what 4chan is famous for. That, and trolling.
Two: Poole (better known by his 4chan handle "moot"), who has publicly expressed that he "hates the ads" on 4chan and only sells enough ads to "break even," was most likely somewhat offended by Wales' holier-than-thou campaign and seemingly pointed selection of advertising venue.
Three: moot pwnd Wales. Let's look at a comparison:
vs.
The Wales-banner spoof -- and if there ever was a self-serious banner that needed spoofing, it was Wales's -- wasn't even the best part. The best part was that clicking on moot's banner linked only to a photo (named "thatfuckingcat.jpg") of moot's cat:
And thus, moot trolled not just Wales, but all the trolls that troll 4chan. Well played, sir. 8/10.
