The link between a hit single and instant stardom might not be quite as immediate or tidy as Hollywood has suggested. But there's no doubt that radio play and commercial success live as conjoined twins in the music business. That's why label gangsters used to ply program directors with mounds of blow; why the federal government intervened to prevent the widespread practice of payola in the mid-'60s; and why major labels routinely shell out millions of dollars to independent radio promoters who place select songs into rotation on commercial radio -- to the tune of approximately $100,000 per station annually.
It's also why independent artists, lacking those millions, have a less-than-zero chance of landing on the airwaves -- and why, at any given moment, perfectly putrid singles are spinning four times an hour in major markets across the country. Ever turn on the radio and wonder how the hell that tuneless warbler from Theory of a Deadman found his way into your car stereo? Chances are you can thank an independent radio promoter.
The indie-promotion system is technically legal, but critics see it as a payola-like shell game that places a middleman between radio stations and label execs and still involves the exchange of shitloads of cash. Disgruntled musicians like Don Henley aren't the only ones who have voiced their opposition: In January, senators Russ Feingold, Orrin Hatch and John McCain questioned the practice in a hearing of the U.S. Senate Committee on Commerce, Science and Transportation that also touched on the general consolidation of power in the radio industry; throughout the hearing, Clear Channel Communications, which owns more than 1,200 stations nationwide, was cited as the most powerful force in the industry -- and the most problematic.
Whether looking to quell that particular issue -- or to appeal to the Federal Communications Commission, which will, in June, vote on softening regulations that limit the number of media outlets that any one entity can control in a market, including television and radio stations and newspapers -- Clear Channel waved a white flag last week when it announced that it would soon sever its ties to independent radio promoters. In a statement, Clear Channel president and chief operating officer Mark Mays said that his company "heard Senator McCain and Senator Hatch loud and clear, and we now recognize that these relationships may appear to be something they're not. We have zero tolerance for 'pay for play,' but we want to avoid even the suggestion that such a practice takes place within our company."
All of Clear Channel's current contracts are due to expire by the end of the summer, at which point the company will have a new method in place for shaping its playlists. In theory, the move will loosen the noose that's strangulated local programmers in markets such as Denver. Might program directors one day be allowed to add songs just because, you know, they're good songs? We'll see. By its own estimate, Clear Channel currently reaps about $20 million from indie promoters each year. That's a pretty hefty chunk to simply write off. Statements on the company's Web site already allude to a "new restructured relationship with the recording industry" that involves "specific group-wide contesting, promotions and marketing opportunities." To some, the notion of Clear Channel becoming even more directly embedded with the major labels is an ominous one.
In the meantime, we rarely find a compelling reason to touch that dial, not even to turn it to the "on" position.
Cold Funk explores your mind: On a Wednesday night, Cold Funk's hair enters the basement-like lair of Anavama Restaurante Mexicano before he does. The gigantic 'fro that crowns his head leads the way while the rest of him -- from the too-dark shades to the heeled loafers -- follows with Superfly swagger. Working the room, shaking hands Al Sharpton-style, he takes photographs of the small audience that's turned up for the fourth installment of the weekly "Cold Funk Comedy Party," which he hosts with members of the Denver band Fox Colfax.
A semi-professional comic artist who performs regionally, the 'fro's owner is allegedly named Rex in real life, but everyone in Anavama knows him as Cold Funk -- or, as he likes to call himself, Cold Funk the Original Soul Funk Brother. Sometimes he's just "Afroman."