Now in its third year, the Root 40 fest is a seven-day celebration of the musical culture that's stemmed from one of Denver's most chaotic and charming streets. This year's festival is slated to run from April 21 to 27 at theaters, bars, shops and other venues along the historic thoroughfare. Billed as "seven days of music and the business of making music," the event brings together live performances, networking events and lectures about the business side of the music industry.
That's been the basic structure since the festival kicked off three years ago. Community and governmental organizations representing the stretch of upper Colfax wanted to emphasize the area's musical legacy. That legacy is impressive, to say the least. After all, it includes historic venues like the Fillmore Auditorium and the Ogden Theatre, as well as dozens of bars and restaurants that regularly host live music. Organizations like the Colfax Business Improvement District and the Upper Colfax Community Foundation worked directly with business owners and residents to launch the Root 40 Fest. The University of Colorado College of Arts and Media, 9News and KBCO return as partners this year.
The basic spirit of the event has remained consistent over the past three years. The event benefits music programs at East High School, DenUM, CU College of Arts & Media and 9 Cares Colorado Shares
That's not to say the festival organizers haven't learned some important lessons as they prep for this year's event. This year, they've tweaked the structure of the week-long event to make it easier for bands, businesses and audiences. Most notably, the 2014 festival will feature fewer bands and less days devoted uniquely to live performances. That's a shift from prior years, when the schedule for the event featured a dense daily roster of bands playing at venues up and down Colfax. That approach resulted in a bit of overkill, as some bands played on weekdays for scant audiences.
"Last year, it was booked for the entire week - Monday night, Tuesday night, Wednesday night," said Root 40 event manager Melanie King. This year's festival will instead feature live music on Thursday, Friday and Saturday in specific sections of the upper Colfax strip. "I think it's going to be more successful ... Thursday, Friday, Saturday is when people want to get out and enjoy themselves."
That shift has allowed organizers to neatly split the seven days between music industry events and live music. Monday through Wednesday will see a long menu of lectures and networking event, kicking off with the Root 40 Launch Party at 7 p.m. on April 21 at the Sie Film Center, 2510 E. Colfax Ave. The event will feature a presentation on the "Art of the Traveling Festival" by Kevin Lyman, founder of the Vans Warped Tour; Colorado Rock and Roll Hall of Famer Chris Daniels will moderate. Networking and music business events will follow on Tuesday and Wednesday at the King Center Recital Hall on the Auraria Campus.