Flier of the Week: A Shoreline Dream at hi-dive

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This week's flier is all about the design and a brilliant design it is. Without a kitschy image of Gamera, a nostalgic pic of a TV dinner or some mind-bending, trippy-ass collage work to grab attention, it's all about the subtle interaction of simple design elements here. The resulting flier is one of our favorites in some time.

At first glance, it might not seem like there's a whole lot going on here, but the more you look, the more you'll see. A variety of inconspicuous textures are used to give the poster greater depth and complexity.

The bold, striking typography is set off and balanced by the simple, primary shapes used in the lightning/cloud image. The use of multiple color gradients draws the eye from the top of the poster down to the bottom. And the color palette used is simply inspired.

All told, a wonderful flier, perfectly suited to send off these bands to their SXSW adventures.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.