Colorado Icon Heidi Montag's Music Charts at Number One After House Burns Down

After Crested Butte native Heidi Montag lost her Pacific Palisades home in the wildfires that have been ravaging the Los Angeles area, her husband, Spencer Pratt, implored their social media followers to stream her music to recoup some income.

"Please stream any of @heidimontag music on any platforms," he wrote on January 10 in a caption on TikTok. "It will make a huge difference."

The public showed up and out for the couple, who met while starring on the MTV reality series The Hills, married in 2008 and have two children. Montag's 2010 album, Superficial, and its title track are now both charting at number one on Apple Music and iTunes. TikTokers are creating choreographed dances for songs, and Pratt has been tirelessly reposting videos promoting the music.

“Thank you everyone! Who needs a house, who needs clothes, who needs anything but this level of clout, pop, superstardom?” Pratt said in an Instagram video on January 12. “Our sons are gonna be like, ‘My mom was Number One on iTunes America.’ Thank you to everyone who made this happen!”

“The fan support has been such a light in such a darkness for us,” Montag told Good Morning America on January 15. “It’s life-changing.” Pratt and Montag also told Good Morning America that their home, like many others, had been dropped by their insurance company before the fires. “It’s a place that you love that you live; it’s a refuge from the world. And to have that be gone, it’s a really difficult concept to continue to daily deal with,” Montag said. "We were house-poor, as they call it. We have a house and everything else is a hustle, is a grind. So yeah, we’re definitely counting every dollar that we make. We’re working really hard to take one trip a year.”

While it's now finally getting the streams it deserved, Superficial — whose title somewhat references Montag's ten-plus plastic surgeries (all done in one day) — has always been an amazing pop album: campy, tongue-in-cheek and replete with danceable beats. The couple initially spent a reported $2 million to record and release the album, which didn't chart at all in 2010 or in any following years, and sold fewer than an estimated 1,000 copies in its first week. Now, Montag has released a new music video for the song "I'll Do It."
Back when Superficial was released, "Speidi," as Montag and Pratt were known, were reality-TV villains (in other words, they were the only entertaining people on The Hills), and labeled by one NBC exec as "everything that is wrong with America."

But as Julia Fox put it in a recent video: "Maturing is realizing that Speidi was never the problem."