Live Nation Entertainment, which now houses Ticketmaster, House of Blues and Ticketweb, has announced a partnership with the Universal Music Group to create a joint-venture management company for managing and strengthening the label's acts. This is the first time a major label has teamed up directly with a promoter and ticket seller.
According to its press release, the new venture will be headed up by Live Nation's Front Line Management Group and "will focus on developing direct-to-consumer bundling initiatives for select UMG artists in key markets around the world that will bring together concert tickets and a variety of products with artist websites." Which is to say, you'll probably soon be able to order tickets directly off of artist sites and you'll get little incentives like T-shirts and CDs.
In turn, Live Nation will gain access to Universal Music Group's management roster, which includes the likes of ZZ Top, Christina Aguilera and Robert Plant, and will be able to use the venture to create joint promotional deals. The venture also includes Universal's 5B Artist Management and Trinifold, two management firms that handle Slipknot, Lilly Allen, Elton John and plenty of others.
This is, essentially, losing the middleman in the proceedings and allowing the artist management and promotional services to work together with the label from the start.
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.