From a business angle, LMFAO knows how to sell a single. Step one: Create a catchphrase. Step two: Write a song around said catchphrase. Step three: Print shirts, shoes and other memorabilia with the phrase on it. Step four: Pen a follow-up single about how sexy you look in your new LMFAO swag. Then, poof! -- a number-one single on the Billboard Hot 100.
At least that's what LMFAO has done here with the campaign for its album Sorry for Party Rockin'. Just look at all of the T-shirts, tanks, shoes and other crap with the phrase "Party Rockin'" stamped on it. Case in point: the clothes in the video for "Sexy and I Know It," LMFAO's new single.
In the video, the guys of LMFAO, Sky Blu (Skyler Gordy) and Redfoo (Stefan Gordy, the dude with the fro), don their party-rockin' outerwear, only to rip it off and shake their junk in what could be dubbed a "Bad"-esque turf war between the guys who hang to the left and the guys who hang to the right. Yes, that's right - the video for "Sexy and I Know It" is all about shaking your junk in the tightest banana hammocks available.
Despite the sausage everywhere in what you'd expect from a Dirt Nasty video, LMFAO will have you hitting the repeat button on YouTube -- not because you want to see more of Redfoo wiggling his bulge, but because the song is damn catchy. And because Simon Rex gets hit in the face by a man-thong. (Other cameos include Wilmer Valderrama and Mr. Penis himself, Ron Jeremy.)
Perhaps it's time to give LMFAO a hand for Redfoo and Sky Blu's marketing brilliance. After all, catchy song plus unforgettable video equals sales success. Yet only time on the charts will tell with "Sexy and I Know It." Though it may have jumped 25-10 this week and it has a few more weeks left in it before climaxing, the song still has to compete with "Moves Like Jagger" and Adele's "Someone Like You" to reach number one. And "Party Rock Anthem," at number four, isn't going anywhere anytime soon, either. Unfortunately.
Movers & Shakers: Besides Redfoo's junk, a lot of other things are shaking up the Top 20 on Billboard's Hot 100 this week. The first ten spots remain somewhat static, with only Rihanna's "Cheers (Drink to That)" and Lady Gaga's "You and I" moving up this week (eight to seven and ten to eight, respectively). RiRi's new song with Calvin Harris, "We Found Love," debuted at sixteen, and Dev's "In the Dark" continued to move up, eighteen to seventeen. Other movements, however, came from a dip in sales. Nicki Minaj's "Super Bass" fell nine to twelve; Katy Perry's "Last Friday Night (T.G.I.F.)" continued falling, thirteen to fifteen; OneRepublic's "Good Life" dropped fourteen to eighteen; and Britney's "I Wanna Go" went from seventeen to nineteen.
Over on the Billboard 200, Tony Bennett's new album, Duets II, featuring collaborations with Lady Gaga and the late Amy Winehouse, gave the legend his first number-one album. It's about time.