^
Keep Westword Free
4
| Video |

Another Perfect Day in Denver, before the economy went to hell

And now, for your viewing pleasure, a look at the way Denver attempted to sell Denver back in 2002, when the International Chamber of Commerce's 34th World Congress took place here. Entitled

Another Perfect Day in Denver

, the video, produced by the Mayor's Office of Economic Development & International Trade, is narrated by John Elway, who happily delivers lines that can be cheesy figuratively and literally; at one point, he holds up a sandwich and declares, "Denver's where the cheeseburger was invented. Enough said!" Other participants include a parade of celebrities from the recent past: then-Broncos coach Mike Shanahan, then-Colorado Rockies chairman Jerry McMorris, then-mayor Wellington Webb, plus lots of telecom execs before recessionary downturns and layoffs had dented their optimism and lowered their bottom line. Though it was made just seven years ago, it already feels like a memento from a long-ago era.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Look below to watch part two.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.