On Friday, we named University of Colorado at Boulder president Bruce Benson Shmuck of the Week for complaining in advance about the way the Princeton Review comes up with its annual party school and reefer madness rankings. Naturally, we assumed he was doing so because CU was near the top of the list.
But no: The school fell in both categories, leaving us even more confused about Benson's actions.
Why, then, did Benson decide to attack the Princeton Review's methodology days ahead of this info dump? Did he anticipate that the news would be terrible and was trying to deflect it in advance? Did he know CU had actually improved -- from a parents' standpoint, presumably, rather than a hard-boozing, dope-smoking high schoolers' perspective -- and figured the university would actually look even better if locals were expecting the worst? Or does he think CU deserves to rank higher when it comes to liquor and pot, and he's disappointed not to make the top five in either category?
Hard to say. But whatever the case, Benson would have been a lot better off simply waiting for the news instead of trying to get out in front of it.
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Does this mean he'll be lighting up on April 19?