Frontier's next animal mascot could be a dung beetle -- really

Frontier Airlines may be facing business turbulence, but that hasn't stopped the carrier from launching its weirdest promotion yet. Frontier is asking visitors to its website and Facebook page to vote for its next animal mascot, with possibilities including Samson the Sloth and Melvin the Turtle, who hardly symbolize on-time...

By Michael Roberts

March 14, 2012

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Frontier Airlines may be facing business turbulence, but that hasn't stopped the carrier from launching its weirdest promotion yet. Frontier is asking visitors to its website and Facebook page to vote for its next animal mascot, with possibilities including Samson the Sloth and Melvin the Turtle, who hardly symbolize on-time service, and Doug the Dung Beetle, a guy with a rep that really stinks. Check out all eighteen candidates below. Page down to see more Frontier animal contestants! Page down to see more Frontier animal contestants! Page down to see more Frontier animal contestants! Page down to see more Frontier animal contestants! Page down to see more Frontier animal contestants! Follow and like the Michael Roberts/Westword Facebook page.

Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword's news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor's degree from what is now Colorado Mesa University and master's degrees from the University of California, Los Angeles, and Northwestern University.

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