This week's feature story, "Clear Thinking: Vodka makers hope pure spring water from Colorado pushes them to the top shelf," focuses on Spring44, a Colorado-based company whose inspiration comes from a natural spring in the middle of Roosevelt National Forest, a spring that also supplies a key ingredient for the spirits.
Spring44's partners think the purity of that spring -- and the force of their vision -- could have enough power to knock out such unAmerican, "ultra-premium" vodkas as the ever-popular Grey Goose and Belvedere. Can they do it? Our feature story goes to the spring.
Read "Clear Thinking."
Bonus Materials:- Video: See the secluded spring that provides the water for Spring44
- Culture: Vodka: a shaken, but not stirred, history of the spirit on screen
- Mixology: Five Denver bartenders mix up vodka cocktails you can make at home
- Evaluating Taste: How different does Spring44 vodka taste from its competitors?
- Celebrity Plugs: The top five celebrity endorsements of vodka