Marijuana USA: Does program mean CNBC stands for Cannabis News & Business Channel?

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Maybe you think Westword has gone pot-crazy, but the national network CNBC isn't too far behind. After Marijuana Inc., its 2009 report on the nation's underground weed business, became CNBC's most successful-ever original documentary, the channel quickly produced a second investigation: Marijuana USA, an hour-long look at how pot is quickly moving out of the shadows. And, surprise, surprise, much of the show focuses on Colorado.

The documentary, which premiered last week and will re-air throughout the month of December on CNBC (check the schedule here), tracks the medical marijuana supply chain in Colorado, and many familiar faces pop up: pot politicos and entrepreneurs Scott Durrah and Wanda James of the Denver-based edibles company Simply Pure, medical marijuana doctor James Boland, politically active Boulder dispensary chain owner Jill Lamoureux-Leigh and incarcerated martyr-to-the-cause Chris Bartkowicz.

But the documentary, helmed by veteran CNBC anchor Trish Regan, does more than just recount Colorado's marijuana boom, a story that's become downright trite around these parts. The show compares the situation here with legalization efforts in California, massive secret pot grows in Kentucky and the brave new pot world of Portugal, where the state decriminalized all drugs in 2001.

Does Marijuana USA prove that, thanks to efforts in places like Colorado, marijuana is ready to go mainstream? Folks at CNBC certainly think so. After all, Regan is scheduled to have a new book out next April: Joint Ventures: Inside America's Almost Legal Marijuana Industry.

Here's a Colorado-centric clip from the program:

More from our Marijuana archive: "Top 25 marijuana stories in Colorado in 2010: The year in weed." Follow Joel Warner on Twitter @joelmwarner.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.