Medical Marijuana Assistance Program of the Rockies hits Saturday Night Live (VIDEO)

Update below: You know you're making an impact when your business model is satirized on national television. That's what happened to Medical Marijuana Assistance Program of the Rockies, which was needled by Seth Meyers on this weekend's edition of Saturday Night Live. See the clip below...

By Michael Roberts

February 14, 2011

Audio By Carbonatix

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Update below: You know you're making an impact when your business model is satirized on national television.

That's what happened to Medical Marijuana Assistance Program of the Rockies, which was needled by Seth Meyers on this weekend's edition of Saturday Night Live. See the clip below.

The gag appeared in the Weekend Update feature, with Meyers announcing, "A doctor in Colorado has converted two trailers into mobile doctor's offices to help dispense medical marijuana to patients in rural areas." Barely a beat later, he continues, "Oh, wait... I read that wrong. Some guy in Colorado is selling weed out of a trailer. There you go."

Congrats, MMAPR. You've hit the big time! The entire SNL episode is below. The joke in question appears in the fifth segment, just past the 42 minute mark.

Update, 8:23 a.m.: Just heard from MMAPR's Vincent Palazzotto, who notes that Saturday Night Live heard about his program to bring medical marijuana to rural areas via a CNN report from last week. Here's the network's package, which takes a considerably more serious look at the subject than did SNL.

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Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword's news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor's degree from what is now Colorado Mesa University and master's degrees from the University of California, Los Angeles, and Northwestern University.

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