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Next Big Sound: Alex White's Boulder startup uses social networks to find rock & roll's future

Thanks to recording programs like GarageBand and social-music sites such as MySpace, Twitter and Last.fm, it's never been easier for wannabe superstars to record and distribute music. But how to find rock and roll's future among all this discordant noise? As described in this week's feature, "Wired for Sound," a Boulder startup called Next Big Sound believes it's found the answer.
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Joel Warner is a former staff writer for Westword and International Business Times. He's also written for WIRED, Men's Journal, Men's Health, Bloomberg Businessweek, Popular Science, Slate, Grantland and many other publications. He's co-author of the 2014 book The Humor Code: A Global Search for What Makes Things Funny, published by Simon & Schuster.
Contact: Joel Warner