Rick Griffith and MATTER create Market Street mural for New Belgium Brewing (VIDEO)

Last January, we profiled local type-and-design maestro

Rick Griffith and his MATTER studio

. Much of the story focused on small details -- the tiny serifs on a font, miniscule measurements between blocks of text on ancient letterpress printers. But Griffith and his crew also work big, as in a new ten-story-long New Belgium Brewing mural on the 2100 block of Market Street.

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Griffith and his merry band of pranksters spent a month of late nights replacing the old mural at the site -- a vista of happy hill monsters painted by Jesse LeDoux on behalf of the now-shuttered local Adenken Gallery -- with a new one sponsored by New Belgium Brewing. It's a festive, colorful alternative, one that perfectly captures Griffith's scrappy side. For those who want to see the mural creation in action, MATTER has posted a series of time-lapse videos of the job, including the one below.

More from our Follow That Story archive: "Rick Griffith's Westword cover gets spoofed around town."

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