Rick Griffith and MATTER create Market Street mural for New Belgium Brewing (VIDEO)

Rick Griffith and MATTER create Market Street mural for New Belgium Brewing (VIDEO)

Last January, we profiled local type-and-design maestro Rick Griffith and his MATTER studio. Much of the story focused on small details -- the tiny serifs on a font, miniscule measurements between blocks of text on ancient letterpress printers. But Griffith and his crew also work big, as in a new ten-story-long New Belgium Brewing mural on the 2100 block of Market Street.

Griffith and his merry band of pranksters spent a month of late nights replacing the old mural at the site -- a vista of happy hill monsters painted by Jesse LeDoux on behalf of the now-shuttered local Adenken Gallery -- with a new one sponsored by New Belgium Brewing. It's a festive, colorful alternative, one that perfectly captures Griffith's scrappy side. For those who want to see the mural creation in action, MATTER has posted a series of time-lapse videos of the job, including the one below.

More from our Follow That Story archive: "Rick Griffith's Westword cover gets spoofed around town."

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