If you thought shopping on Boulder's Pearl Street Mall could be expensive before the city council prohibited smoking on the mall earlier this year, just try lighting a cigarette during your next visit.
Since the ban went into effect just over six weeks ago, 35 people have been cited for setting flame to tobacco (at least we think it was all tobacco) while on the mall -- and the potential price for this decision sure as hell ain't cheap.
Get details and see two videos below.
The Boulder Daily Camera tallied up the tickets issued between April 1 and May 12 for Pearl Street smoking, and those 35 citations should bring a significant cash infusion to the city coffers.
The maximum fine for either a first or second offense is $500. And anyone not dissuaded by forking over that much folding green could be in for much worse: A third strike over a two-year period could net the puffer in question a $1,000 fine and ninety days in the hoosgow.
That's strong incentive for mall employees with a nicotine habit to kick it -- and mall visitors to resist the urge until they're out of the ticketing zone.
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Look below to see a 7News report from January, during the period when Boulder officials were just issuing warnings about the new law, and a March CBS4 package on the eve of enforcement.
More from our Business archive: "Marijuana and HOAs: Can homeowners groups ban people from growing, using pot?"