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Tiger Woods "Unfaithful" art project goes global

It wasn't quite pop art, but close -- and readers and viewers everywhere are chugging it down.

This weekend, Channel 9 reported about bottles of Gatorade on local store shelves featuring a photo of Tiger Woods and his wife and the word "Unfaithful" -- an art project pulled off by Longmont's Jason Kay and an unnamed buddy. Extra bonus: Humorless federal investigators were looking into the matter as "a possible tampering or adulteration case."

And now? The story is everywhere, including American news outlets such as USA Today and international pubs like England's Mirror and the Canadian Press. Andy Warhol would be proud.

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Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
Contact: Michael Roberts