| Media |

Tim Tebow Super Bowl ad wins NRB award (and continuing publicity) for Focus on the Family

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

The 2010 Super Bowl ad featuring Tim Tebow and his mom is the gift that keeps on giving for Focus on the Family. Next month at their convention in Nashville, the National Religious Broadcasters will reportedly name it the year's best -- and why not? The commercial, on view below, certainly did its job, both before and after the big game.

Even before CBS approved the ad for broadcast, its pro-life pitch was already earning attention, with abortion foes championing it sight unseen and Bill O'Reilly devoting a segment of his Fox News show to gripes about it from pro-choice types.

And afterward? Focus on the Family spokesman Gary Schneeberger maintained that opponents inadvertently helped spread the commercial's pro-life message -- and so did the likes of Glenn Beck and Rush Limbaugh, who raved about it on their programs. Indeed, Focus on the Family earned some of its most positive press ever in relation to the spot, as well as increased visits to its website. And when Tim Tebow was drafted by the Broncos, the connection between the Heisman Trophy winner and Colorado Springs-based Focus was reinforced again.

Take a look at the ad here:

More from our Follow That Story archive: "Focus on the Family: Tim Tebow Super Bowl ad not enough to prevent more layoffs."

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.