Update: Colorado Rockies ratings going yard

It's happening again. Just as in 2007, when the Colorado Rockies' World Series run coaxed people who would usually rather shave their body with a rotary lawnmower than watch a baseball game to plant themselves in front of their set, viewers are clicking on FSN Rocky Mountain's coverage of the team in huge numbers. The net boasts that the Rocks' epic 6-4 victory over the San Francisco Giants on Monday is the third-highest-rated Rockies broadcast ever on FSN. Okay, that's a little misleading, since three games have drawn a bigger audience -- although two of them registered the same total viewership when rounded off. Still, expect these totals to build, especially if the Rockies keep pulling off thrilling extra-inning victories like last night's 5-4 win over the L.A. Dodgers. Even members of the baseball-is-boring crowd would have loved every second of that contest -- if they live in Colorado, that is.

Update, 2 p.m. August 26: The ratings for the aforementioned 5-4 Rockies win over the Dodgers were just released, and they're considerably higher than those earned on Monday. In fact, they represent a new FSN record. Click "Continue" to eyeball FSN's two most recent press releases -- the one in which finishing third seemed like a big deal, and its successor, which crows about the latest standard. Of course, that mark may not last long, either....

August 25 FSN press release:


An Average of Nearly 122,000 Households Watched as Ryan Spilborghs' 14th Inning Walkoff Grand Slam Helped the Colorado Rockies Defeat the San Francisco Giants

In addition to the Colorado Rockies picking up a 6-4 win over the San Francisco Giants last night at Coors Field, FSN Rocky Mountain recorded its third-highest-rated Major League Baseball game ever on the network with an 8.0 average rating during the 5 ½ hour telecast window. The 8.0 rating is 116 percent higher than the Rockies season average on FSN. Overall, it was the most-watched program on FSN Rocky Mountain since the Colorado vs. Colorado State football game on Aug. 31, 2008 (12.3 rating) and the highest-rated Rockies game since Sept., 25, 2007 (7.8).

According to FSN's analysis of Nielsen Media Research data, last night's telecast generated an 8.0 rating/15 share in the Denver DMA (designated market area), with an average of nearly 122,000 homes watching the game. The telecast peaked at a 10.8 rating/20 share (more than 164,000 households) during the 10:00 - 10:15 p.m. MT quarter hour, when the score was tied at one in the 10th inning. It was the most-watched program in the Denver market from 7:00 p.m. - 8:15 p.m. MT and 8:45 p.m. - 12:30 a.m. MT. The game telecast registered higher ratings than the three 10:00 p.m. local newscasts.

Colorado Rockies ratings on FSN Rocky Mountain have continued to rise through July and August. The three highest-rated games this season have come over the past 16 days and ratings over that period are 27 percent higher than the season average. The Rockies' previous season-best rating was against the Chicago Cubs on Sat., Aug. 8 (6.2).

FSN Rocky Mountain has been the television home of the Colorado Rockies since the 1997 season. For the first time in franchise history all regionally televised Rockies games this season have aired exclusively on FSN Rocky Mountain.

Top 5 Highest-Rated Rockies Telecasts on FSN Rocky Mountain

Ratings-- Game -- Result

9.1 -- June 19, 2007 vs. N.Y. Yankees -- Colorado won 3-1 8.7 -- Aug. 12, 1998 vs. Montreal -- Colorado won 3-2 8.7 -- April 27, 1998 vs. Florida -- Florida won 5-4 8.0 -- Aug. 24, 2009 vs. San Francisco -- Colorado won 6-4 7.8 -- Sept. 25, 2007 vs. L.A. Dodgers -- Colorado won 9-7 7.8 -- April 2, 1998 at Arizona -- Colorado won 6-4 7.7 -- June 20, 2007 vs. N.Y. Yankees -- Colorado won 6-1

FSN Rocky Mountain (and sub-region FSN Utah), a Denver-based regional sports network, has telecast rights to the Colorado Rockies, Utah Jazz, Denver Outlaws, University of Colorado, University of Denver, as well as Big 12 football and women's basketball, Pac-10 football and basketball and ACC basketball. The network serves more than 2.7 million cable and satellite subscribers in Colorado, Utah, Wyoming, Montana, Idaho, South Dakota, Nebraska, Kansas, New Mexico and Nevada. FSN Rocky Mountain is a member of the Liberty Sports Group, which also includes the regional sports networks FSN Pittsburgh and FSN Northwest. The three networks combined reach more than 8.5 million viewers across 17 states and own exclusive programming and distribution partnerships with more than 24 professional and collegiate teams. Liberty Sports Group is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Entertainment Group. For more information, please visit

August 26 FSN press release:


Nearly 150,000 Households Watch the Colorado Rockies Defeat the Division Leading L.A. Dodgers in 10 Innings

FSN Rocky Mountain delivered the most-watched Colorado Rockies telecast in the network's history recording a 9.7 rating during last night's 5-4 victory over NL West leader Los Angeles Dodgers. This record comes a night after posting the network's third-highest-rated (8.0) Rockies telecast. The four highest-rated games this season have come over the past 17 days and ratings over that period are 35 percent higher than the season average.

According to FSN's analysis of Nielsen Media Research data, last night's telecast generated a 9.7 rating/17 share in the Denver DMA (designated market area) with an average of nearly 150,000 households tuned in. It was the highest-rated program through the duration of the game (6:30 p.m. - 10:00 p.m. MT) beating such programs as "NCIS" on CBS (7:00 p.m. - 8:00 p.m.) and "America's Got Talent" on NBC (7:00 p.m. - 10:00 p.m.). The game peaked at a 12.9 rating/22 share (More than 195,000 households) during the 9:30 p.m. - 9:45 p.m. quarter hour when the game was tied at four going into the 10th inning.

Overall, it was the most-watched program on FSN Rocky Mountain behind the Colorado versus Colorado State football game on Aug. 31, 2008 (12.3 rating).

The ROCKIES PREGAME REPORT posted a season-high 2.6 rating (6:00 p.m. - 6:30 p.m.) while the ROCKIES POSTGAME REPORT recorded the second-highest-rated postgame show ever with a 5.2 rating (10:45 p.m. - 11:15 p.m.). The previous high for a postgame show was a 5.9 rating (Sept. 30, 2007) following the Rockies' victory over the Arizona Diamondbacks - a win which secured Colorado's spot in the NL Wildcard play-in game.

Colorado Rockies ratings on FSN Rocky Mountain have continued to increase throughout the summer. Rockies telecasts in August are on its way to becoming the highest-rated month since the network began airing Rockies games in 1997.

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Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
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